From November 11 to 14, 2024, the Anshun Tourism Group from Guizhou, China, held the “Peaceful, Serene, and Harmonious Journey: Crossing Mountains and Rivers Just for You” Anshun Culture and Tourism Promotion Event in Bangkok, Thailand. The event was attended by nearly 100 representatives, including Thai travel operators, travel agency associations, the China-Thailand Friendship Association, influential travel bloggers, professionals from the hospitality and aviation industries, as well as members of the news media and television networks.
Yu Gang, General Manager of Anshun Tourism Group Co., Ltd., delivered a presentation themed “Step into a City of 21°C, Experience Life in 360 Degrees,” offering attendees an in-depth introduction to Anshun. He highlighted the city’s comfortable climate, abundant tourism resources, stunning karst landscapes, vibrant historical and cultural heritage, warm and hospitable ethnic customs, and green, healthy local delicacies. Yu extended a heartfelt invitation to all attendees to visit and experience the charm of Anshun firsthand.
The Anshun Tourism Group delegation engaged in discussions with counterparts from Thailand’s tourism industry to foster closer collaboration and exchange. The Bangkok tourism promotion event marks a significant initiative by Anshun Tourism Group in alignment with the strategic development goals of “establishing Guizhou as a world-class tourism destination, Anshun as a top-tier tourism city, and Huangguoshu as a world-class scenic spot.” This effort, rooted in domestic strengths while targeting international markets, aims to expand its marketing reach, innovate promotional strategies, and comprehensively develop overseas visitor markets. It has further enhanced communication channels with the global cultural tourism industry, strengthened connections with international markets, and boosted the domestic and international reputation and influence of Anshun Tourism in Guizhou, China.